The Goldilocks Journey: In Search for the Sweet Spot

https://www.linkedin.com/jobs/view/3747259487/

Throughout life, we find ourselves constantly navigating between extremes, seeking the elusive “just right.” It’s a journey reminiscent of Goldilocks, the fussy little girl from the classic fairy tale, “Goldilocks and the Three Bears.” Her quest for the perfect porridge—neither too hot nor too cold—mirrors our own pursuit of balance in various aspects of day-to-day living. Welcome to the first installment of a series exploring the Goldilocks Journey to finding the sweet spots in life.

Again and Again

The inspiration to further delve into this idea came when I noticed this Goldilocks theme in several books. While not a primary theme, the recurring concept was hard to ignore. Could this be a common thread across a variety of circumstances and lifestyles? Even though it comes in different shapes and forms, I imagine this concept finds its way into our lives regularly. We just don’t really pay attention to the implications.

In Praise of Slowness: Tempo Giusto

In our fast-paced world, the concept of “tempo giusto,” or “in correct time,” resonates deeply. It encourages us to challenge the hurried lifestyle that has become the norm, advocating for living at our own pace, our own “right tempo.” This philosophy, introduced by Carl Honore in his book, “In Praise of Slow,” urges us to find balance and harmony in our daily lives.

Happier Hour: The Quest for Meaningful Discretionary Time

Paradoxically, too much discretionary time can be as challenging as too little. It’s essential to optimize this time for the “just right” balance between productivity and leisure. In “Happier Hour” by Cassie Holmes, the research delves into the art of crafting a fulfilling, intentional, and meaningful life, even in moments of free time.

The Good Enough Job: Striking the Balance

Finding the “just right” between extremes extends beyond leisure to our careers and personal growth. We explore how becoming well-rounded, diversifying our experiences, and embracing the spaces in between can lead to a richer, more holistic life. This idea of a career sweet spot was inspired when I read “The Good Enough Job” by Simone Stolzoff

Hunting Discomfort: Balance Discomfort with Surrender

Book cover for Hunting Discomfort by STerling Hawkins

Explicitly describing it as “the Goldilocks approach: not too much, not too little, it has to be just the right amount (of discomfort),” in Chapter 11 of “Hunting Discomfort“, Sterling Hawkins describes in more detail the “optimal growth zone that balances discomfort and your capacity to deal with it.” He calls this the sweet spot of high performance.


Finding the Sweet Spot

The older I get, I’m drawn to somewhere in between more than anything extreme.

When I was younger, I was extremely introverted, scared of putting myself out there, and mainly keeping to myself. Even though this felt very safe to me, it was also very boring. I needed and wanted a taste of “the other side.” This required that I explore the extravert lifestyle which drained the heck out of me. I knew this wasn’t sustainable. With a lot of awkward trial and error, I’ve learned to be an ambivert who can adjust as the situation calls for.

Embracing Dualities: The Dance of Paradox

Life is a dance of dualities and polar opposites. From leading to following, intuition to analysis, kindness to disinterest, and reaction to inaction, every situation calls for a unique approach. The beauty and art lie in finding harmony in these tensions.

Calibration: The Art of Balancing Micro and Macro

In this series, I will also delve into the crucial concept of calibration, balancing our focus between the micro and macro aspects of life. Discover the strategies and insights that help us find the “just right” in both the finer details and the bigger picture.


When the Sweet Experience is Too Much

Is there ever too much of a good thing? Yeah, I think so. Some of the sweetest moments in life are often sweet because they’re fleeting and irregular. There’s this theory of hedonic adaptation that says even the positive (or negative) effects on happiness that come with the ups and downs in life eventually fade and return to some baseline.

Perhaps the goal is not to find and stay in this static happy place but rather to find joy in the process of calibration. “Just right” can mean different things from moment to moment which is probably why it’s so elusive. If the thrill is indeed in the chase, then is there a smart way to embrace that? To enjoy the dance?

When Goldilocks Fails: Exploring the Downsides

While Goldilocks’ approach is often beneficial, there are situations where it might not be the best choice. We’ll investigate when seeking the middle ground isn’t the optimal strategy.

Some common situations and examples we’ll explore further:

  • Ambitious Goals
  • Learning New Skills
  • Creativity and Innovation
  • Certain Career Pursuits
  • Expressing Passion and Emotion
  • Emergencies

And So It Begins…

Our journey in search of the “just right” impacts various aspects of our lives, from career choices to self-actualization. By mastering the art of finding the sweet spot, I think we can lead a more balanced and fulfilling life.

As we progress through this series, I welcome your feedback by borrowing an idea from Adam Grant. Give each article a 0-10 rating and share one suggestion for improvement. Your feedback will be invaluable as I continue exploring the Goldilocks journey to finding the sweet spots in life, and when even that is too much!

If this topic interests you, I hope you’ll join me on this journey, where we question and explore the value of “just right.”.

Website Experiments Throughout The Years

Featured Image for Article: Website Experiments Throughout The Years

Updated 5/29/2020

Living in Japan When I Met “The Internet”

I was still living in Japan at the time (circa 1997) the web really started to take off. Caro and I were only dating then, but she saw my interest and bought us our first laptop. It was an early Mac Book and the screen was only black and white but we got it at a decent price ($1000 USD factoring in the dollar/yen exchange rate). That’s how it began. I got sucked into everything Internet.

So much about the Internet was exploding with potential. Living abroad, the whole concept of email was wonderful – no long time gaps between writing letters and receiving responses. It felt so instant. The only challenge was that not everyone was using email yet. I spent so much time playing around with this new tech toy, everything from learning design software to surfing the nascent web. I stumbled upon GeoCities, a web hosting service that gave people online tools to create their own website. It was exciting to think you could create something multimedia and then immediately publish it for others to see.

My first site was based on a theme I called “Spheres and Cones.” Basically it was a model I used to frame the idea of self-actualization and personal growth. My friend, Scott Scholtens, also bought a laptop and he was better at the design thing than I was, so he helped me created a logo and other graphics for the site. Fond memories of the early days when I didn’t care so much about how good (or not so good) my web design skills were.

The Next Step Up Back In The States

PSA2001ad
Advertisement placed in a program for The Philippine Students Association 2001 Fashion Show at UIUC

After returning to the States, I continued web design and tried to take it to the next level. The next stage involved using websites to support my entrepreneur initiatives. While working retail, I spent my other time trying to build out concepts for a mobile DJ business which I called Sound ReCreation. I wanted to go all-in so I formally incorporated the business and bought the domain name. Sound ReCreation, Inc. was an S corporation (Delaware) with the website www.SoundReCreation.com. It started with the conventional content (About Us, Contact, Services, Pricing, etc.) then I tried to add song lists, music clips, PDF client forms, and a page for partners and related vendors. I’ve lost many of the original image files, but here’s an idea of the logo and site layout. I found an ad we placed for a University Fashion Show Program.

Credits for the logo and site design go to Tommy Torres, my lifelong friend whom I grew up just referring to as “cousin” though we’re not technically related.

Actually, I forgot to check the Internet Archives. WayBack Machine had some site pages archived. Here’s a capture from December 26, 2002 (Wow! Did I really write that content for our About Us page? Weird reading it after all these years)…Sound ReCreation Inc. about us

Falling In Love with Wedding Sites

As Sound ReCreation evolved, I learned that the money was in DJing weddings so I focused on acquiring clients for weddings over other types of events. Eventually, my “Partner” page of the site expanded to a point where I decided to break out vendors into categories, such as Chicago Wedding Photographers, with a dedicated page for each category. Using what I learned from self-study plus trial and error, I optimized each category page for the search engines. Over time, the site analytics showed that the most visited pages of SoundReCreation.com were the wedding vendor category pages. Local wedding professionals started contacting us asking if they could pay to have their business included on our pages. They too noticed our high search rankings and decided it was better to pay us than figure out the SEO thing themselves. That’s when I had the idea to buy a new domain name so these pages could spin off into something new…ChicagoWeddingServices.com. (I went ahead and bought ChicagoWeddingDJ.com as well. I was surprised it was still available.)

ChicagoWeddingServices-com
The original look of CWS in 2001. Tommy Torres Design came up with the elements and I pieced it together.

I had a feeling that these SEO friendly domain names could piggyback off the success I already had with the SRC vendor pages. I was right. ChicagoWeddingServices.com and ChicagoWeddingDJ.com started showing up in the top 3, if not number one, of the organic search results for many relevant search queries. Any time someone searched for something like “wedding reception venues in Chicago,” or something local and wedding related, we would come up. Call it dumb luck or whatever, but I accidentally became good at SEO when the search engine algorithms were not yet as sophisticated as they are today. That luck lasted several years until about 2005 I think. Google had a major algorithm update and I finally fell from grace with Google. Traffic died and today is less than a hundred visitors each day. It was great while it lasted.

While I was tempted to sell the domain and give up on the site as a business, I’ve kept it and tried to update it enough so it isn’t as terribly dated as the original design that was not mobile-friendly. Last year, I finally had the time to complete a redesign that was years in the making. It was DIY since it made no financial sense to pour more money into a site that no longer made any profits. I used the opportunity to play around with responsive design and CSS. This is how it looks now on Desktop and Mobile:

Screenshot of ChicagoWeddingServices.com in 2016
Desktop Screenshot of ChicagoWeddingServices.com in 2016

MobileTest.me CWS with the HTC One
I have an HTC One M8 and this is how CWS displays on my smartphone


Dabbling In Miscellaneous

Lately, I haven’t spent much time on any new websites. That said, a month or so ago I agreed to help out the Boy Scouts Troop that my son León is a part of. They wanted to put up a website that they could leverage for recruiting new Scouts in the area so my wife and I bought troop23nocatee.com and I quickly put together a WordPress site hosted on my existing web server. The template is simple so it can be consistent with the printed flier they made for recruiting.

www.troop23nocatee.com
Boy Scout Troop 23 Nocatee in Ponte Vedra FL http://www.troop23nocatee.com

[Update 2/18/2016]

A few years back, I was overzealous and bought quite a few domains with the intention of monetizing them somehow. Most of them have just been parked yet I renew them every year, hopeful that I’ll eventually do something with them. Perhaps I’ll put them on the market and see if I can recoup some of my expenses. Most likely I’ll just let them expire so someone else may run with them.

I’ll list the domains here and if anyone has ideas and wants to partner on a project with any of these domain names, please get in touch.

Domains:

cityweddingphotographers.com
citywebmarketing.com
cityweddingservices.com
wedding-alliance.com
cityweddinginfo.com
cityweddingdresses.com
cityweddingplanning.com
cityweddingsites.com
cityweddingvenues.com
chicagoweddingmarket.com
cityweddingentertainment.com
cityweddingdjs.com
cityweddingmarket.com

The original intention was to spin off more targeted sites for specific services and/or cities. For example, cityweddingphotographers.com could have any number of subdomains for each city. NewYork.CityWeddingPhotographers.com would target photographers and their potential clients in the New York City area. Once upon a time, these niche sites would outrank the larger sites such as TheKnot.com. That’s how ChicagoWeddingServices.com took off. Advertisers on CWS would tell me that they got better traffic and more bookings from our site, and it didn’t cost as much to advertise with CWS. Nowadays, it will take a different approach to succeed. I have ideas but the time and effort needed is substantial (team of freelancers?). Collaboration seems to be the better option. If you’re interested in batting around some ideas, please mention that in a comment to this post and I’ll be in touch via email.


CWS Makeover (Again)

[Update 5/29/2020]

Hard to believe it’s been four years since I’ve experimented with site development. The last couple of months gave me the time I usually don’t have. I’ve been home with the family and have revisited projects from years past as well as took several online courses to freshen up my digital skills.

After finishing one of the sections of The Complete Digital Marketing Course, I got inspired to leverage WordPress (and a paid “directory theme”) to give ChicagoWeddingServices.com an overdue makeover. I didn’t realize that some of the newer themes and plugins have so much built-in functionality. After spending a good chunk of time researching options, I invested less than a hundred dollars on a Templatic directory theme. I was amazed by what I could now build without having to be an expert at CSS, Javascript, AJAX, or database management.

Unfortunately, about two weeks later, I encountered limitations with both my existing web server as well as the theme I paid for. I had already spent so many hours migrating the old site to the new WordPress version, but I decided to accept the sunk cost and start fresh with a new web host and a different directory theme. I switched from IONOS by 1and1 (which I have been using since 2005) to BlueHost. I also spend another $40 to buy a directory theme called Direo with a better design and lighter code.

Although it took more than a week to migrate yet again, I’m so glad I did. The responsive mobile experience is significantly better and I’m not having server issues with shared SSL certificates being dated, REST APIs not functioning, and missing PHP modules.

WIP It Good

The foundation has been laid. A bunch of trial and error, but I learn best from doing. It’s still a work-in-progress (WIP) but I’m proud to show you the latest evolution of Chicago Wedding Services.

Chicago Wedding Services homepage mobile screenshot
Chicago Wedding Services mobile screenshot

Justifying the Cost

Although this is no longer a business per se, I was easily able to integrate the theme checkout with my existing business PayPal account. I also included dynamic ad placements from my AdSense account. If it makes money here and there, great. Not my priority or the reason why I did it.

It’s been a fun ride the last few weeks and I was able to recondition some of my rusty skills. That alone made the investment in time and money well worth it.

Creating YouTube Versions of My DJ Mixes

DJ ReCreator I m Beautiful Mix YouTube
YouTube version of “DJ ReCreator: I’m Beautiful Mix”

During my mid-career retirement in 2015, I had a chance to revisit and spend time on hobbies such as DJing. I dug up old recordings from CD burns, MiniDiscs and even cassettes 🙂 I also added a few newer mixes using mp3s, time-coded vinyl and Traktor software. Everything was converted to mp3. After finding a site to upload my mixes, I compiled a collection of my recordings and made them available on MixCrate.com.

http://www.mixcrate.com/djrecreator/dj_mixes

The whole process was fun. I got some initial engagement in terms of likes and downloads then things tapered. Interesting how fleeting things are these days with all the “noise” and options out there for our on-demand generation. Anyway, I got pulled into starting my next career chapter and stopped spending as much time on the DJ stuff.

Recently, I had the idea of expanding my reach by using YouTube…but how? I’ve seen many YouTube ‘videos’ that were primarily music with a static image as the video. I didn’t want to go that route. So I thought about ways I could add motion to my mixes so they could be uploaded as videos. The challenge was to do it without making it such a big production. iTunes has the Visualizer built into the player and I enjoy watching the hypnotic movements as the tracks play. Doing a little research and testing, I tested a few screen recorders and then made YouTube videos using screen recordings of iTunes Visualizer while my mixes played. The first batch of videos is now uploaded to my YouTube channel. They’re not getting much attention. Maybe they never will. It doesn’t bother me too much because I enjoyed the process of testing an idea and figuring out out to pull it off.

 

View The Resulting Videos:

How I did it…

  1. Downloaded Bandicam Screen Recorder as a trial to test. It worked better than the other free software I tested and it had good reviews. A few trial runs is all I needed. I went ahead and purchased the registered version of the software for $39 because I didn’t want the large www.bandicam.com watermark to be included with the video output.
  2. Loaded my mixes into iTunes as single song playlists so that I could record the visualizations without having to worry about captures bleeding into the next track in queue.
  3. Read Google’s recommendations for optimizing video uploads: https://support.google.com/youtube/answer/1722171?hl=en
  4. Aligned the iTunes window and Bandicam’s screen capture frame so it was a 16:9 aspect ratio (1280×720 recommended). I didn’t want the screen recorder to capture my mouse movements so I chose not to do full screen.
  5. I read an article on cool tricks for controlling the visualizer display in real time: http://www.instructables.com/id/Cool-Itunes-trick-VISUALIZER/
  6. As cool as visualizer can be, all the videos looked too similar so I began manually changing the visualizer theme in sync with the music as it recorded.
  7. I uploaded each video via the interface in my YouTube account. While each video uploaded and processed, I added descriptions with track names and a link to the corresponding mix available on MixCrate.

If the opportunity presents itself, I may actually take the time to produce videos for my DJ mixes and not just screen recordings. Baby steps.