Excuse or Motivation: I Don’t Have a Degree

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Excerpt from James Altucher’s “The Choose Yourself Guide to Wealth” (pp. 132-133 in Chapter on “Getting Rid of Your Excuses”):

I Don’t Have a Degree
I get e-mails every day. “I’d like to work at Google but I don’t have a degree,” Or, “I’d like to be a success but I don’t have an MBA.”
And it’s not just degrees. I get e-mails from people who think they need yoga teacher certification. Or a medical degree (you can be a healer without writing prescriptions). Or any flimsy piece of paper that ultimately is no indicator of value. Google’s head of HR has even announced that graduates’ GPAs are a waste to look at. And that more and more of their hires have no college degrees at all! It’s just another way the world is changing, and you have to grasp it now. It used to be that a stranger knew he could cooperate with you if you had that stupid piece of paper. Come up with ten ideas on how you can escape the trap of the degree and demonstrate you still have value. Ideas for the company you want to work for, or the person you want to work with. Or just go get a camera and start making movies without a film degree.

When actor Andy Samberg was starting at Saturday Night Live he didn’t just huddle in the writers’ room with everyone else and try to come up with jokes. There was too much competition! Instead, he took a camera and with his buddies Jorm and Akiva went out and shot “Lazy Sunday,” which was the first YouTube video to get over 100 million views and became his first SNL digital short. He didn’t wait to rise through the ranks and hopefully get a joke or a sketch produced. He went out and produced it himself.

Before Macklemore’s “Thrift Shop” got a billion views on YouTube, the rapper turned down every record label. He realized he didn’t need the validation they have provided to generations of artists. The distribution is there to reach the world no matter what your field is. You validate yourself now through your work.


Apologies to Mr. Altucher for taking that much verbatim from his book. I just read those pages this morning and it hit home.

The Trip Full Circle

I fall in the category of those who dropped out of college. While I had many an opportunity to finish, life went on and I eventually decided not to. When I’m having an insecure moment, I like to remind myself that I only had two classes to finish (and they were both freshman level electives!) so really, I earned pretty much everything I needed for that Liberal Arts degree in Psychology. I guess I just didn’t cross the finish line which could be perceived as inability to follow through. I understand and respect other perspectives. I just don’t personally see it that way. It doesn’t have to be a negative. I have worked very hard since then to show that it doesn’t have to matter if you don’t let it.


The Road Not Taken

 …Two roads diverged in a wood, and I,
I took the one less traveled by,
And that has made all the difference.

– Robert Frost


It was 1991 and I was scheduled to graduate at the end of Spring semester. This was all the JET Programme (Japanese Exchange and Teaching Program) needed to know at the time I applied and interviewed. They didn’t actually ask to see my degree before it was time for me to board the plane that summer. By the time the University of Illinois notified me that I failed two classes (English 101 Introduction to Poetry and Classic Civilization 115 Mythology of Greece and Rome), I was already all set to leave for Japan. Although becoming an Assistant English Teacher (AET) had nothing to do with my major, it was a 1 year adventure abroad with all expenses paid as well as a monthly salary. I wasn’t about to pass on the opportunity unless absolutely necessary. That degree would have to wait.

I had lady luck on my side. After the year was over, I had the option to extend for another year and I definitely wanted to. The only catch – I had to renew my work visa and I was told they required a copy of my college degree in the process. I figured I had better start packing my bags but then again…why not just go through the motions and see what happens? Even if they sent me home, I already had my adventure. For some unknown reason, the Japanese government renewed my visa without any questions. One year turned into two and next thing you know 3 years later I was still in Japan. That was the maximum length that anyone could stay with the Jet Programme. As the third year winded down, a Japanese friend referred me to the CEO of a private language school under the Terakoya Group. They offered me a job and I had to go through the process of renewing my work visa for another year. Again, nobody asked to see my college degree. Surprising enough, the person in front of me in line was asked for his. To this day I can’t figure out how I got away with it year after year, but my luck lasted long enough for me to meet my future wife. Caro was on a 9 month work-study program and just happened to be assigned to Matsuyama City where I also lived. After 6 years in Japan, instead of calling it luck, I’d like to think it was serendipity.

Unlike I did in college, note that I wasn’t just sliding by while I worked in Matsuyama. Knowing that I didn’t finish school, I felt like I had to prove something and make my mark anyway. My second year, I was elected as the Ehime Prefectural Representative for AJET (The Association of Japanese Exchange and Teaching) and after 1 year at Terakoya, I was promoted to Head Teacher at the private language school.

Ok. The story goes on, but I need to pause here for now. The kids are awake and I’ve been writing since 5am.

[2/16/2016 4:38am] Picking up where I left off…

When I returned to the States in the summer of 1997, it was like “Oh sh*t, what do I do for work now? I don’t have a degree.” I was going on 28 years old and still didn’t have any solid plans for my career. I was back with my parents and when my Dad asked me what I was planning to do next, I told him I was thinking about starting a DJ business. I could sense his disappointment. When your parents go against all odds to earn their college degrees in the Philippines and then move the entire family to the Unites States so we can have a better life in the Land of Opportunity, I can understand why being a DJ might not be what they had in mind for their son. When I was still at the University majoring in Electrical Engineering, I think I was living up to expectations. We all imagined my future becoming an engineer like Dad and having a secure and well-paid profession for life…I guess I’d be disappointed with my DJ ambition too.

Got to get ready for work. I’ll continue later.

[2/16/2016 7:45pm continuation]

While I worked to put things in place for the DJ startup, I took a commissioned sales associate position in retail. Retail store positions don’t often require a college degree. I chose Bachrach, a men’s clothing retailer founded in Decatur, IL with locations all around the Chicago area. I’d always been into fashion so this would be aligned with my interests. Sales was not my strength, but it paid the bills and helped fund the DJ equipment and music I would need. For years, I tried to work both paths in parallel without any breakthrough success. I knew very little about operating a profitable business and everything I learned was from trial and error.

The DJ business wasn’t growing fast enough and we were getting deeper and deeper into debt. Thousands of dollars spent on music, lighting and other gear without enough gigs to pay for it all. When I found out that Caro was pregnant with León, I knew I needed to change my approach if I had any chance of providing for my growing family. I decided to focus on Bachrach and work my way up the ladder. We could stabilize our finances and buy me time to figure out what to do as an entrepreneur. Looking back, that was a pivotal point. After my motivation shifted from selfish ambitions to providing for the family, my career started to take off.

Within a few years, I went from Sales Associate to Store Manager to Director of E-commerce. (I’ll save my success strategy for a different post.) I worked in several locations and eventually had my own office at the downtown Chicago corporate headquarters. There were several rungs in between and along the way, but I won’t get into those details now. What happened with the DJ business? One thing led to another and it eventually led to the launch of ChicagoWeddingServices.com. Although small potatoes compared to other dot coms, it was a business model that made money while I slept and the site could often run on autopilot. It supplemented my income at Bachrach quite nicely. (For more details, see my post on Website Experiments Throughout the Years)

After 10 years at Bachrach, I had to move on. Too many acquisitions had taken place and it was no longer a fit. I began looking elsewhere. When I was offered a position at Dreams Retail in 2008, I jumped. Fortunately, during the interview process, my college education wasn’t a deciding factor.

I would have to say that my years at Dreams, Inc. have been the highlight of my career to date. Kevin Bates and the team he built created a work environment that brought out my best. I started off in an Account Management role but followed the same strategy I used to work my way up at Bachrach. I went from non-management to executive management with a team of more than 50 people to lead. I eventually got promoted to Director of Marketing and in less than two years after that, became VP of Marketing.

This too eventually came to an end. Dreams Inc. was acquired by Fanatics Inc. and I relocated from the Chicago area to the Jacksonville, Florida area. (The kids didn’t like the move, but we had a new house built in a nice neighborhood. It also helps that we live only a couple hours from Disney.) I was able to keep my position as VP of Digital Marketing but with so many changes during and after the integration period, it was the beginning of the end for that chapter. My time at Fanatics officially ended in January of 2015. Without having anything lined up yet, I spent 6 months  in what I call “mid-career retirement” – a career break if you will. We didn’t have to worry about finances, at least for a while, so I had the luxury of time to decompress, reconnect with my family, and think about the next chapter. As scary as it can be to lose a 6 figure salary, I’m grateful for what I’ve gotten in return.


“We shall not cease from exploration, and the end of all our exploring will be to arrive where we started and know the place for the first time.”
– T.S. Eliot


Today, I feel like I’ve come full circle in a way. I’m back in fashion retail and am making about the same income as I did when I first started my career. I see everything through a different lense though. While money is still important, it’s no longer the carrot. It’s no longer about the prestigious title, but more about the unique contribution and value. Being hourly no longer has a negative connotation to me. It now means I have more work-life balance. Instead of thinking so much about what I want in the future, I spend more time appreciating what I already have and whom I’m with today. Things will have to change again I’m sure. Even though we’ve always lived below our means, our current lifestyle is not sustainable in the long run with my current income. Surprisingly, I’m not very worried though. We’ll figure it out. I know because we’ve done it before.

Definition of Success - Ralph Waldo Emerson
Definition of Success – Ralph Waldo Emerson

Regarding my college degree, or lack thereof, it has definitely made a difference in my career choices and the life I’ve lived. I’ve spent most of my career proving that you can succeed without a degree. When the competition was smarter, I just worked longer and harder to compensate. Most of my lessons learned were from the school of hard knocks. I learned the simple yet important lesson on how to make a positive difference…always strive to leave it better than you found it.

I’m content with what I’ve accomplished as a college dropout. I have no regrets.

Special Acknowledgments

Caro and I were married in 1998, not too long after I started at Bachrach. Although she has seen and experienced all the ups and downs of my career, she has never stopped being supportive. Even when she didn’t agree with all my choices, she has stood by my side and was always there to give me strength when I needed it most. I can’t imagine how things would have turned out without her. All these years later, I don’t worry too much anymore about climbing the corporate ladder or making lots of money. With her and our three beautiful children, I already feel successful. Together we’ll make life good no matter what comes our way.

To my band of brothers who joined me on my crazy adventure as an entrepreneur: That was an awesome ride, let’s do it again!

Grateful to the many coworkers who I had the privilege to work with, and my bosses/mentors who also shaped who I am and how I work today – they were some of my best teachers. To the organizations and hiring managers who took a leap of faith and gave me a shot, thank you.

I also want to give a shout-out to all my family and friends, near and far. You’ve never judged me and accept me for who I am, warts and all.

And special thanks to Mom and Dad, for always loving me even when I disappoint. From you I learned what is possible when you work hard.
[2/17/2016 4:38am] Today is Dad’s 70th Birthday. I dedicate this post to him.

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Recommended Reading:

Essentialism During The Lenten Season

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Essentialism /əˈsen(t)SHəˌlizəm/ (as defined by Greg McKeown)
The disciplined pursuit of less


Even though I specifically wrote down at the beginning that I would curb my smoking this past weekend, I didn’t. I think I actually smoked more than I usually do. I often blame stress as one of the main reasons I smoke. It helps take off the edge I say to myself. So when I work, I smoke due to the stress at work. You would think, then, that I would smoke less when I’m off work. For me that hasn’t been the case. At home, I smoke due to a different kind of stress. Being a parent can be stressful. You might be tempted to turn to electronic cigarettes as a way to ease the transition from traditional cigarettes to not smoking at all. There are flavors being created all the time, you will find premium e-liquid options for your vape.  When the children test your patience, or you feel non-stop busy running the kids around to their various activities, or just daily chores you feel obligated to attend to. Of course, it all depends on what you focus on, and your attitude towards it. When I find myself overly concerned with the things that I want to do, then everything else is a distraction, but when I catch myself doing that, I can often course-correct and start focusing on what I can do for my family since I’m home. This is my way of transforming the stress to joy.

Last Wednesday was Ash Wednesday and the beginning of the Lenten Season. Growing up, I was always under the impression that we had to give something up during that time. That’s how my Dad stopped smoking. He gave it up for Lent one year and then never went back. In the last few years, I haven’t taken the tradition very seriously. This year, I had no real intention to give anything up, but then yesterday Sofia asked me what I was giving up for Lent. She noticed that I went out to the backyard to smoke and had already done it only about an hour before. She cautiously mentioned that she knew something good that I could give up for Lent. Smart cookie that one. Very subtle and sincere without leaving me feeling picked on. I didn’t feel angry like my knee-jerk reaction would have it. I felt guilty because I could see Sofia really cared and she said it with that childlike innocence that you just can’t get mad at. Normally I would get annoyed, whether it be at Caro or Mom, because I simply get bothered when the topic comes up. Everyone means well so I try very hard to keep my knee-jerk reaction in check.

Anyway, I was thinking about it again this morning. Giving up something aligns with the whole “Essentialism” philosophy I’ve been drawn to after reading Greg McKeown. I’ve learned from earlier attempts that promising to stop smoking would just lead to disappointment for everyone. What could I give up that was doable and be a good thing to let go of so I could focus on better things? It would have to be something challenging but that I would be confident enough to pull off. As I did a cursory mental review of how I spend my time, I thought of just the thing…watching TV. That would include Netflix and Redbox which I gravitate towards when I need an escape or comfort from the daily stressors.

This I can do. Even if the only side-benefit is to give me more time to sleep, that would be worth missing a night of Gotham or waiting a little longer to watch “The Martian” recently released on Redbox. We’ll see how it goes. Maybe if I can get a smaller win this Lenten Season, I’ll go for the bigger challenge of a smoke cessation program.

Although I prefer the whole abundance mentality thing, daily life can definitely feel like a series of trade-offs. Trying to do it all and have it all leaves most of us burnt out and still not satisfied. As pointed out in “Essentialism” by Greg McKeown, when deciding how to spend your limited time, it really helps to let go of the trivial many for the vital few. “Less but better.” In other words, find the discipline to do less of the unimportant so you have time to focus on what really makes a difference. Funny how we often choose otherwise.

So when it comes to Lent this year, I’m not giving something up for the sake of sacrifice. I’m exercising my ability to better choose how I spend my free time.  Watching TV is now on my “to don’t” list, at least until the Lenten season is over.

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Website Experiments Throughout The Years

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Updated 5/29/2020

Living in Japan When I Met “The Internet”

I was still living in Japan at the time (circa 1997) the web really started to take off. Caro and I were only dating then, but she saw my interest and bought us our first laptop. It was an early Mac Book and the screen was only black and white but we got it at a decent price ($1000 USD factoring in the dollar/yen exchange rate). That’s how it began. I got sucked into everything Internet.

So much about the Internet was exploding with potential. Living abroad, the whole concept of email was wonderful – no long time gaps between writing letters and receiving responses. It felt so instant. The only challenge was that not everyone was using email yet. I spent so much time playing around with this new tech toy, everything from learning design software to surfing the nascent web. I stumbled upon GeoCities, a web hosting service that gave people online tools to create their own website. It was exciting to think you could create something multimedia and then immediately publish it for others to see.

My first site was based on a theme I called “Spheres and Cones.” Basically it was a model I used to frame the idea of self-actualization and personal growth. My friend, Scott Scholtens, also bought a laptop and he was better at the design thing than I was, so he helped me created a logo and other graphics for the site. Fond memories of the early days when I didn’t care so much about how good (or not so good) my web design skills were.

The Next Step Up Back In The States

PSA2001ad
Advertisement placed in a program for The Philippine Students Association 2001 Fashion Show at UIUC

After returning to the States, I continued web design and tried to take it to the next level. The next stage involved using websites to support my entrepreneur initiatives. While working retail, I spent my other time trying to build out concepts for a mobile DJ business which I called Sound ReCreation. I wanted to go all-in so I formally incorporated the business and bought the domain name. Sound ReCreation, Inc. was an S corporation (Delaware) with the website www.SoundReCreation.com. It started with the conventional content (About Us, Contact, Services, Pricing, etc.) then I tried to add song lists, music clips, PDF client forms, and a page for partners and related vendors. I’ve lost many of the original image files, but here’s an idea of the logo and site layout. I found an ad we placed for a University Fashion Show Program.

Credits for the logo and site design go to Tommy Torres, my lifelong friend whom I grew up just referring to as “cousin” though we’re not technically related.

Actually, I forgot to check the Internet Archives. WayBack Machine had some site pages archived. Here’s a capture from December 26, 2002 (Wow! Did I really write that content for our About Us page? Weird reading it after all these years)…Sound ReCreation Inc. about us

Falling In Love with Wedding Sites

As Sound ReCreation evolved, I learned that the money was in DJing weddings so I focused on acquiring clients for weddings over other types of events. Eventually, my “Partner” page of the site expanded to a point where I decided to break out vendors into categories, such as Chicago Wedding Photographers, with a dedicated page for each category. Using what I learned from self-study plus trial and error, I optimized each category page for the search engines. Over time, the site analytics showed that the most visited pages of SoundReCreation.com were the wedding vendor category pages. Local wedding professionals started contacting us asking if they could pay to have their business included on our pages. They too noticed our high search rankings and decided it was better to pay us than figure out the SEO thing themselves. That’s when I had the idea to buy a new domain name so these pages could spin off into something new…ChicagoWeddingServices.com. (I went ahead and bought ChicagoWeddingDJ.com as well. I was surprised it was still available.)

ChicagoWeddingServices-com
The original look of CWS in 2001. Tommy Torres Design came up with the elements and I pieced it together.

I had a feeling that these SEO friendly domain names could piggyback off the success I already had with the SRC vendor pages. I was right. ChicagoWeddingServices.com and ChicagoWeddingDJ.com started showing up in the top 3, if not number one, of the organic search results for many relevant search queries. Any time someone searched for something like “wedding reception venues in Chicago,” or something local and wedding related, we would come up. Call it dumb luck or whatever, but I accidentally became good at SEO when the search engine algorithms were not yet as sophisticated as they are today. That luck lasted several years until about 2005 I think. Google had a major algorithm update and I finally fell from grace with Google. Traffic died and today is less than a hundred visitors each day. It was great while it lasted.

While I was tempted to sell the domain and give up on the site as a business, I’ve kept it and tried to update it enough so it isn’t as terribly dated as the original design that was not mobile-friendly. Last year, I finally had the time to complete a redesign that was years in the making. It was DIY since it made no financial sense to pour more money into a site that no longer made any profits. I used the opportunity to play around with responsive design and CSS. This is how it looks now on Desktop and Mobile:

Screenshot of ChicagoWeddingServices.com in 2016
Desktop Screenshot of ChicagoWeddingServices.com in 2016

MobileTest.me CWS with the HTC One
I have an HTC One M8 and this is how CWS displays on my smartphone


Dabbling In Miscellaneous

Lately, I haven’t spent much time on any new websites. That said, a month or so ago I agreed to help out the Boy Scouts Troop that my son León is a part of. They wanted to put up a website that they could leverage for recruiting new Scouts in the area so my wife and I bought troop23nocatee.com and I quickly put together a WordPress site hosted on my existing web server. The template is simple so it can be consistent with the printed flier they made for recruiting.

www.troop23nocatee.com
Boy Scout Troop 23 Nocatee in Ponte Vedra FL http://www.troop23nocatee.com

[Update 2/18/2016]

A few years back, I was overzealous and bought quite a few domains with the intention of monetizing them somehow. Most of them have just been parked yet I renew them every year, hopeful that I’ll eventually do something with them. Perhaps I’ll put them on the market and see if I can recoup some of my expenses. Most likely I’ll just let them expire so someone else may run with them.

I’ll list the domains here and if anyone has ideas and wants to partner on a project with any of these domain names, please get in touch.

Domains:

cityweddingphotographers.com
citywebmarketing.com
cityweddingservices.com
wedding-alliance.com
cityweddinginfo.com
cityweddingdresses.com
cityweddingplanning.com
cityweddingsites.com
cityweddingvenues.com
chicagoweddingmarket.com
cityweddingentertainment.com
cityweddingdjs.com
cityweddingmarket.com

The original intention was to spin off more targeted sites for specific services and/or cities. For example, cityweddingphotographers.com could have any number of subdomains for each city. NewYork.CityWeddingPhotographers.com would target photographers and their potential clients in the New York City area. Once upon a time, these niche sites would outrank the larger sites such as TheKnot.com. That’s how ChicagoWeddingServices.com took off. Advertisers on CWS would tell me that they got better traffic and more bookings from our site, and it didn’t cost as much to advertise with CWS. Nowadays, it will take a different approach to succeed. I have ideas but the time and effort needed is substantial (team of freelancers?). Collaboration seems to be the better option. If you’re interested in batting around some ideas, please mention that in a comment to this post and I’ll be in touch via email.


CWS Makeover (Again)

[Update 5/29/2020]

Hard to believe it’s been four years since I’ve experimented with site development. The last couple of months gave me the time I usually don’t have. I’ve been home with the family and have revisited projects from years past as well as took several online courses to freshen up my digital skills.

After finishing one of the sections of The Complete Digital Marketing Course, I got inspired to leverage WordPress (and a paid “directory theme”) to give ChicagoWeddingServices.com an overdue makeover. I didn’t realize that some of the newer themes and plugins have so much built-in functionality. After spending a good chunk of time researching options, I invested less than a hundred dollars on a Templatic directory theme. I was amazed by what I could now build without having to be an expert at CSS, Javascript, AJAX, or database management.

Unfortunately, about two weeks later, I encountered limitations with both my existing web server as well as the theme I paid for. I had already spent so many hours migrating the old site to the new WordPress version, but I decided to accept the sunk cost and start fresh with a new web host and a different directory theme. I switched from IONOS by 1and1 (which I have been using since 2005) to BlueHost. I also spend another $40 to buy a directory theme called Direo with a better design and lighter code.

Although it took more than a week to migrate yet again, I’m so glad I did. The responsive mobile experience is significantly better and I’m not having server issues with shared SSL certificates being dated, REST APIs not functioning, and missing PHP modules.

WIP It Good

The foundation has been laid. A bunch of trial and error, but I learn best from doing. It’s still a work-in-progress (WIP) but I’m proud to show you the latest evolution of Chicago Wedding Services.

Chicago Wedding Services homepage mobile screenshot
Chicago Wedding Services mobile screenshot

Justifying the Cost

Although this is no longer a business per se, I was easily able to integrate the theme checkout with my existing business PayPal account. I also included dynamic ad placements from my AdSense account. If it makes money here and there, great. Not my priority or the reason why I did it.

It’s been a fun ride the last few weeks and I was able to recondition some of my rusty skills. That alone made the investment in time and money well worth it.